This is a script
we created for an AltaVista marketing program that we managed,
run in nine different NBA arenas in April, 1998. We used
this channel to demonstrate the Search service in simple terms
and a fun way, to 500,000 live, roaring, slam-dunk-crazed basketball
fans.
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Along with the usual signage and a product giveaway,
this script was performed during time-outs in multiple home games
of each of these teams:
- New York Knicks (Madison Square Garden)
- Los Angeles Lakers (The Forum)
- Indiana Pacers
- Miami Heat
- Seattle Supersonics
- Charlotte Hornets
- San Antonio Spurs
- Washington Wizards
- Atlanta Hawks
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"The AltaVista NBA Search"
A fan in the stands gets asked a basketball trivia question about
their home team. Arena personnel pick one fan out, and bring
the microphone to that person's seat.
[ Announcer - ]
"Look up for the ‘high view,’ fans
- it's time for the AltaVista NBA Search! One lucky fan gets
to answer a question that AltaVista can find for you on the Internet."
On the diamondvision screen over the scoreboards above center court,
the question is typed out in an AltaVista-lookalike query box -
Search
the Web for
| Lakers
All-time Assist Leader? |
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[Announcer, while the fan picked has 10 seconds to answer,
with all the people around yelling the right answer at them - ]
“AltaVista finds you anything
on the Internet. It’s a free service at altavista.digital.com,
your gateway to the World Wide Web. Okay, what’s your
answer?”
When the fans give their answer, the Submit button flashes, and the
results are displayed:
“That’s Right!
You win!”
or,
“Oops, sorry.”
(Winners received prizes chosen by each team.)
[ MORE
work for AltaVista ]
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